Live Content Discoverability, Reliability, and FAST 2.0
How will consumers find content in the approaching FAST 2.0 era, 以及FAST供应商将如何在平台及其覆盖范围不断扩大的情况下保持高可靠性性能的QoE? In this clip from Streaming Media Connect 2023, Jonathon Barbato, Co-CEO, Best Ever Channels, talks with Rema Morgan-Aluko, Vice President, Software Engineering, Platform, Fandango, Vudu, and Rotten Tomatoes, and Kevin Parks, Senior Director, Field Engineering, Zixi, 关于免费广告电视在未来几年将面临的技术挑战以及如何应对这些挑战.
“Having been around in the 80s when television and live TV had appointment viewing, and Thursday nights were some things, and Monday nights were some things – that's gone, or at least it's going away for a lot of the younger viewers,” Barbato says. “And live certainly matters when it comes to sports, events, and other content. But how are people going to know about it?”
Morgan-Aluko强调，Fandango专注于灵活适应各种平台上的所有类型的编程发现. “From a Fandango perspective, our view is that the consumers are really just looking for choice,” she says. “We want to make sure they have a choice. They're chasing the content. They're not necessarily chasing the mechanism and where that content is. They just want to find the content, and we need to be [on] whatever device they are, whatever system they are, and provide them with the best experience possible.”
Regarding the post-pandemic changes to film release windows, 摩根-阿鲁科说，Fandango现在通过提供高质量的影院外观影体验，适应了更短、更小规模的影院上映. “If you're not a consumer who goes to the theaters as much anymore, we want to make sure you have access to that content and have access to it quickly,” she says. “So on our Vudu streaming platform, 我们提供一流的设施、视频和4K，以确保体验同样良好.”
Further underscoring Fandango’s aim to guide discoverability on as many platforms as possible, Morgan-Aluko says, such as on the menus for Roku, LG, and Samsung, along with offering as many ways to consume the content as possible. “Do they want to rent it? Do they want to buy it? Is it available for free via advertising? Are they seeing the trailers? 我们想要确保他们在任何地方都有这些内容，因为我们无法预测这个行业将把我们带向何方,” she says. “In the pandemic, we've seen this whole shift, right? 我认为许多公司和工作室都在努力想出最能吸引眼球的东西. And everyone's trying different things and you just have to be ready to pivot. From an engineering perspective, 我们的重点是让我们以一种经济有效的方式为尽可能多的情况做准备，这样业务就可以根据不同的消费者行为变化来调整.”
Barbato asks Kevin Parks of Zixi what he thinks about live discoverability. “What Zixi does is get the content there incredibly reliably,” he says. “So whether it's a live event, 就像一场体育赛事，你可以把传统的贡献重新投入到生产环境中, or if you're actually doing the distribution of the FAST channel out to different platforms, or to third parties like Amagi, who then get that content on out to different platforms.”
Parks mentions that the ways TV was broadcast essentially remained the same for decades, either via transmitter towers, cable, or satellite, and consumers came to expect that reliability. “因此，在FAST频道世界或流媒体世界中复制这种可靠性是我们进入的一部分,” he says. "In terms of actual discovery, like Rema said, there's all sorts of traditional paths where you're marketing it, on websites, there's still platforms that have guides there, there's that sort of thing. But then there's also social media, and even doing things during a sporting event, 现场剪辑，然后在一个节目中引起病毒式的兴趣，因为有一个很棒的戏剧或其他什么, 你开始在社交媒体平台上发布这些信息，然后让人们通过这种方式发现它.”
Parks also highlights the large potential of social influencer marketing. “We haven't talked much about influencer kind of content,” he says. “But there's a lot of rumors about YouTube getting into the FAST space soon and probably with a lot of influencer content. I was interested to find out in China, they'll do live events where some influencer will go shopping. They'll get a million people watching that at one time. So there's that kind of content too. And again, doing that with the same level of reliability that we've all expected from television, it's got to work. That's where [Zixi] comes in.”
Learn more about FAST, live streaming, and discoverability at Streaming Media East 2023.
Related Articles
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs, and content comparisons.
13 Sep 2024
今年Hub Research的年度“征服内容”报告证实，观众仍然对他们丰富的观看选择感到满意, despite the delays in new production due to the recent major Hollywood strikes. 近三分之二的观众表示，他们现在最喜欢的电视剧更老，已经播了好几季了, a finding that is up from 54% in 2021. 现在应该采取的一些关键举措包括提高节目的可发现性，关注授权和联合.
22 Nov 2023
Why did Free Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? LG's Senior Director of North American Innovation and Development Team, Matthew Durgin, 在他们的流媒体东部2023小组的剪辑中，与Plex营销副总裁斯科特汉考克和媒体制图师埃文夏皮罗讨论了这个话题.
28 Jul 2023
When do users want lean-forward, hyper-engaged streaming experiences and when do they just want to lean back and be entertained? 这些数据告诉我们，内容和平台提供商如何预测这些偏好，并向合适的用户提供合适的体验? Former WarnerMedia VP Byron Saltysiak, Qonsent CEO & Co-Founder Jesse Redniss, 和Play Anywhere首席战略顾问皮特·斯科特在他们的流媒体东部2023小组的这个剪辑中探讨了这些问题.
19 Jul 2023
As streaming media and CTV overtake broadcast as the most watched form of entertainment television, 媒体制图师埃文·夏皮罗(Evan Shapiro)在流媒体东2023大会的闭幕主题演讲中，分析了这种使用是如何通过OTT和其他渠道分布的.
10 Jul 2023
Streaming Media's Tim Siglin sits down with Rob Collins, Director of Software Development at Starz, 在流媒体东2023的独家采访中讨论流媒体应用的开发和交付.
03 Jul 2023
流媒体的蒂姆·西格林与斯克里普斯网络的亚兹明·维克汉姆坐在一起，在流媒体东2023的独家采访中讨论OTT应用程序开发和内容策略.
30 Jun 2023
流媒体的蒂姆·西格林与Fuse的帕特里克·考特尼在流媒体东2023的独家采访中讨论了FAST品牌垂直化和用户体验.
26 Jun 2023
自疫情开始以来，免费广告支持电视(FAST)一直是流媒体行业迅速崛起的元素. 本文介绍了启动FAST通道的最佳实践以及如何处理所面临的挑战, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.
06 Jun 2023
帮助我流媒体研究基金会的蒂姆·西格林和流媒体杂志的特约编辑坐下来与Gustavo Neiva de Medeiros谈话, the President of TeleUP, 在流媒体东2023的采访中讨论数字版权和农村流媒体交付.
30 May 2023
Is local news the ultimate gateway drug for streaming TV services like NBCUniversal's Peacock, as they try to attract customers to their premium paid content offerings? 心灵鸡汤的菲利普·盖尔顿在流媒体连接2023的这段视频中与ESHAP首席执行官埃文·夏皮罗讨论了这个话题.
21 Apr 2023
With Web3 nearly upon us, is a new generation of Free Ad-Supported Television--FAST 2.0--on the horizon? How will it differ from FAST's current iteration, and what will its evolution mean to consumers, content companies, and tech providers? LG's Matthew Durgin, Vizio's Greg Barnard, 以及Best Ever Channels的Jonathon Barbato在这段来自2023年流媒体连接的视频中对FAST即将到来的未来发表了看法.
14 Apr 2023
视频直播如何帮助广告商应对不断变化的媒体消费生态系统的挑战, such as cord-cutting, brand safety, ad-blocking, and more? BulldogDM's John Petrocelli, who works with many of the biggest brands in the business, 和CBS体育数字频道的科里·史密斯讨论了如何让流媒体为品牌服务，让流媒体蓬勃发展，让品牌和观众不断回归.
31 Mar 2023
Universal Search LLC Founder & 流媒体总编辑史蒂夫·内森斯-凯利在流媒体西部2022年会议上接受了流媒体首席执行官史蒂夫·汉斯伯格的采访，他讨论了为Roku和Fire TV等OTT设备实现生态系统级搜索以及为利基OTT服务提供公平竞争环境所面临的挑战.
16 Dec 2022
Kaltura产品高级副总裁Miguel Rodrigues在流媒体连接2022中解释了为什么优先考虑发现和个性化的OTT服务是你应该下注的.
08 Apr 2022
Companies and Suppliers Mentioned