NBC Plans Streaming 新闻 Service Aimed at Younger Viewers
If NBC couldn’t attract streamers with comedy, maybe news will work.
While the broadcaster's last attempt at a streaming service didn’t end well (comedy subscription service SeeSo lasted under two years and was shuttered in November 2017), NBC now thinks news is the way to attract younger streamers. 的 company told reporters it's creating an online-only news service aimed at young people, and the service may debut in 2018 according to Andrew Lack, NBC新闻主席, 引用 各种.
This won't be NBC's first experiment with online news streaming. 的 broadcaster is a major investor with Snap, and offers a news channel called "Stay Tuned" on Snapchat. 的 洛杉矶时报 报告 that "Stay Tuned" is seen by 33 million people each month, and three-quarters of the audience is under 25.
When the upcoming service launches, it will have plenty of online competition. 哥伦比亚广播公司 offers 哥伦比亚广播公司N, which combines broadcast and online original content. Fox recently announced it will start a subscription service called Fox Nation. And Bloomberg streams original reporting on TicToc, a 24-hour video news channel available through Twitter.
的 new service will be available to viewers who don't have a pay TV subscription. NBC hasn't decided yet if it will monetize the upcoming service through subscriptions, ads, or both.
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